Key Responsibilities

Marketing Strategy & Execution

• Develop and implement comprehensive digital marketing strategies to increase online presence and lead generation.
• Manage and optimize PPC campaigns across Google Ads, Facebook, LinkedIn, and other digital platforms.
• Conduct market research to identify trends and opportunities for digital growth.

SEO & Content Marketing

• Optimize website content for SEO, improving organic search rankings and visibility.
• Collaborate with content writers to create high-quality, engaging blog posts, landing pages, and email campaigns.
• Monitor and analyze keyword performance, making necessary adjustments to boost search rankings.

Social Media & Email Marketing

• Manage and grow Nexora’s social media presence across LinkedIn, Facebook, Twitter, and Instagram.
• Execute email marketing campaigns to nurture leads and convert prospects into customers

Analytics & Performance Tracking

• Track and report on key performance indicators (KPIs) for all digital marketing initiatives.
• Use tools like Google Analytics, SEMrush, and HubSpot to measure campaign effectiveness..

Required Skills & Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, social media management, or SEO.
• Proficiency in digital marketing tools like Google Ads, Facebook Business Manager, SEMrush, and HubSpot.
• Strong understanding of SEO best practices and Google Analytics.
• Ability to develop compelling digital content and execute data-driven marketing strategies.
• Excellent analytical skills and the ability to interpret complex marketing data.
• Strong communication and collaboration skills, with the ability to work in a remote setting.